What are Cookies?
Cookies are small text files that are stored by your browser on your device to save certain information or image files, such as pixels. The next time you visit our website on the same device, the information saved in the cookies will subsequently be transmitted either to our website (“First Party Cookie”) or to another website to which the cookie belongs (“Third Party Cookie”).
Through the information saved and returned, the respective website recognizes that you have already accessed and visited it with the browser you use on that device. We use this information to be able to design and display the website in an optimum way in line with your preferences.
In that respect, only the cookie itself is identified on your device. Beyond this extent, your personal data will only be saved upon your express consent or if it is strictly necessary to be able to use the service offered to and accessed by you accordingly.
You can, of course, customize your cookie settings at any time, for example by activating or deactivating individual cookie categories.
We divide the cookies we use into the following categories based on their purpose and function:
- Statistic Cookie; as well as
- Marketing Cookies
Statistic cookies collect information about how our websites are used in order to improve their attractiveness, content and functionality. These cookies help us, for example, to determine whether and which subpages of our website are visited and in which content users are particularly interested. In particular, we record the number of visits to a page, the number of subpages accessed, the time spent on our website, the order of the pages visited, which search terms led you to us, the country, region and, if applicable, the city from which access is made, and the proportion of mobile devices accessing our websites. The IP address of your computer transmitted for technical reasons is automatically made anonymous and does not allow us to draw any conclusions about the individual user.
The following statistic cookies are used on our website:
|_ga||Registers a unique ID that is used to generate statistical data on how the visitor uses the web site||2 years|
|_gat||Used by Google Analytics to throttle request rate||per session|
|_gid||Registers a unique ID that is used to generate statistical data on how the visitor uses the web site||per session|
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and
engaging for the individual user and thereby more valuable for publishers and third party advertisers.
The following marketing cookie are used on our website:
|collect||Used to send data to Google Analytics about the visitor’s device and behaviour. Tracks the visitor across devices and marketing channels.||per session|
Administration and deletion of cookies
You can set your web browser in such a way that cookies are generally prevented from being saved to your device and/or that you are asked each time whether you are in agreement with cookies being enabled. You can also at any time delete cookies that have been enabled again. You can find out how all this works in detail from your browser’s help function.
For the web browsers Firefox, Microsoft Internet Explorer and Google Chrome you can find an explanation in words and with pictures under the following link: https://www.meine-cookies.org/cookies_verwalten/index.html.
Please note that generally deactivating cookies may lead to functional restrictions of our website.